How our campaign analysis works
We combine market expertise with advanced analytics to translate your raw ad data into practical, actionable guidance. Our step-by-step process ensures clarity, transparency, and value at every stage.
Meet the analytics team behind results
Our specialists blend diverse data science backgrounds to deliver meaningful advertising insights
Charlotte Reeves
Master of Business Analytics University of Melbourne
Marketing Metrics
Pulse Research Group
Certifications:
Methods:
Key skills:
Brings a balanced approach and deep expertise in campaign measurement.
Raj Patel
Bachelor of Applied Data Science Monash University
Predictive Analytics
Insight Partners
Certifications:
Methods:
Key skills:
Specialist in translating market trends into clear, usable client recommendations.
Jessica Wu
Bachelor of Commerce University of Sydney
Market Segmentation
Beacon Media
Certifications:
Methods:
Key skills:
Focuses on actionable data and delivering clear, unbiased campaign insights.
Graham Cole
Master of Information Systems RMIT University
Data Dashboards
Metric Lab
Certifications:
Methods:
Key skills:
Transforms complex results into clear dashboards for business leaders.
Our review method in detail
A structured pathway ensures every campaign assessment is data-driven and fully transparent so you get value from every step.
Discovery and campaign objectives
We begin by clarifying your goals and gathering campaign specifics. This foundation enables us to focus on questions that matter most to your business.
Goal setting
Defined purpose and key outcomes guide analysis.
Campaign info
Accurate and complete data from your team.
Data collection and market review
Comprehensive collection of performance metrics and relevant market trends, using industry-standard tools to maintain quality and accuracy.
Data integrity
Reliable datasets for trustworthy reporting.
Market context
Broader market trends for campaign comparison.
Analysis and performance evaluation
We analyse figures, track each metric, and highlight campaign strengths and gaps so you understand not just what happened, but why.
Metric review
All key indicators evaluated thoroughly.
Unbiased feedback
Objective and actionable reporting every time.
Actionable recommendations and follow-up
Clear, prioritised next steps are outlined based on findings, with guidance for your in-house decision makers. Support continues as campaigns evolve.
Growth planning
Concrete steps for future improvement.
Ongoing advice
Continuous support as results unfold.
Platform capability dashboard
Compare your advertising reviews—see features and outcomes side by side
This dashboard is designed to illustrate how our approach to market analytics compares across key performance areas.
vintralexopy Analytics
Transparent, actionable market data reviews
Generic Review Co
Basic advertising insights overview
Data depth and accuracy
Levels of analysis and transparency provided
Report customisation levels
How well reports adapt to client needs
Actionability of recommendations
Practical, tailored next step guidance
Australian privacy compliance
Data handling and privacy safeguards